PLR’s & MRR’s Defined

PLR’s & MRR’s Defined

Important Notice: Before you read this material, I would like to make a few things clear (for my protection as well as yours). I have no legal background, in other words, I am not a lawyer. The information that follows is not a statement of fact. It is either my own opinion that I researched on my own or comes from other resources. Some of the information will also come from other sources that will support the information. As with any information on the Internet, please use your best judgment when deciding if the information is correct and if need be, use a lawyer for professional advice. It is my greatest hopes that I can be trusted and that you will have trust in my work.



Normal resell rights

Normal resell rights mean that purchase of the item permits onward selling it to other customers. There may be limitations, such as the requirement to the product at a specific price. When a product comes with resell rights it usually permits unrestricted sale of the product with permission to keep 100% of the profit. The product sold under normal resell rights should only include the PUO (Personal Use Only) right, in other words, the resell rights cannot be transferred when this type of product is sold on.[1]

Master resell rights

Master resell rights or master resale rights include permission to pass on resell rights along with the product to customers. In short, if you buy a product with master resell rights and then sell it, your customer may resell the product for profit as you did.[2] Sometimes it is also permitted to pass on master resell rights to customers under master resell rights.

Private label

With private label resell rights, purchasers may not only resell the product but may also edit the content or product and claim it as original work (in effect, becoming its author). Private Label Rights vary, with licenses offering full authorship while others limit distribution, and restrict what can be done with the content (restricted private label versus unrestricted private label). In general, any digital product that allows you to change the content and claim its authorship can be called a Private Label Rights product.[2]


With rebranding resell rights, the purchaser may replace the author links with their own. That is in addition to normal resell rights. Typically, resell rights can not be sold with any rights other than regular distribution. Source code such as DOC or PSD files are not usually included, giving the buyer little control over the content, and no option to edit existing material.

PUO (Personal Use Only) allows you to use the product but you may not resell it.


The type of digital products that are bound by these licensing terms:

Audios (i.e. MP3, MP4, etc.) – Computer Applications (Apps) – Desktop Games – E-books – Graphics – HTML Templates – Mobile Applications (Apps) – Mobile Games – WordPress Plugins – WordPress (WP) Themes – Scripts/ Computer Programs – Software – Videos


“What’s the difference between Private Label Rights, Master Resale Rights, and Resale Rights?”

When you purchase a digital product (whether it be an ebook, MP3 audio file, video, software script, or whatever …) you will receive a product license with that product. That license will clearly state whether you have Private Label Rights (PLR), Master Resale Rights (MRR), Resale Rights (RR), or Personal Use Only Rights.

Private Label Rights products may be re-sold to others and you keep 100% of the profits. You are also allowed to alter the product however you see fit. You also may claim that you are the author, but you can’t claim the copyright to the product. Generally, you are allowed to take that product and modify it in any way that you please. This means you can take the raw product, change it, add to it, take away from it, and claim it as your own! And also, you can place your name on it and market that product as your own. Depending on the terms of the license, you may or may not pass on the PLR to the purchaser.

Master Resale Rights products may be re-sold to others and you keep 100% of the profits. You may also sell the product with resell rights to your buyer if you choose to do so.

Resell Rights products may be re-sold to others and you keep 100% of the profits. However, you may NOT pass along Resell Rights for these products to others.

Resell Rights Products FAQ

Are all Resell Rights products the same in terms and conditions?

All Resell Rights are not created equally. Resell Rights vary from one product to the next, with different rights, terms, and conditions. In fact, some products that are contained in a Resell Rights package are not for resell at all, but are instead for personal use only.

If you purchase a resell rights package, which contains more than one product, the package will typically contain a resell license agreement for each product.  Do not assume anything! Read every word of the resell license before you resell the product, and keep that license in a safe place for future reference.

For some products, you may be allowed to resell the product for any price, or even give it away for free. Others may have a set price, meaning that you cannot sell the product for less than that price or give it away for free. In the case of physical products, such as CD’s or DVD’s, you may or may not be allowed to duplicate the product when you sell it. Some companies may require you to purchase the product directly from them for resell – for each sale.

There are usually other terms and conditions for reselling a product as well, other than the price at which you may resell it. For instance, most product authors will have strict anti-spam policies, meaning that the product cannot be advertised by any method that may be in violation of federal spam laws.

If you are ever unsure about your resell rights, contact the author of the product before doing anything else. You do not want to violate any terms or conditions, as it can and will be considered a violation of copyright laws, which is a federal offense. Make sure that you aren’t just asking another reseller – contact the author of the product directly.

Make sure that you don’t misplace your licenses. Print them out and keep them on a file. You should also back up electronic copies on a disk. Include any email exchanges with the product author as well in your backup files, including the emails that you send.

What is the difference between Resell Rights & Private Label Rights?

Many people are confused about the difference between resell rights and private label rights. Several mistakenly think that they are the same thing, and this is not so. It is easy, however, to understand how the two terms can be confusing.

If you have resell rights, you have the right to resell the product, in conjunction with the terms and conditions set forth in your license, as is. This means that you cannot alter or edit the product in any way, and you cannot put your name on it as the author.

If you have private label rights, however, you can edit and alter the product as you see fit, and you can even put your own name, or your company’s name, on the product as the author. You can change words, chapters, graphics, add to the product, break the product down into several different products – whatever you choose to do.

Because you have more freedom with private label rights, these types of products generally cost more to purchase the rights for.  Some products even have two options when you purchase them: resell rights or private label rights. In fact, you can use your private label rights products and sell the resell rights to others, after you have changed the product and put your name on it.

There is also a difference between resell rights and master resell rights. Resell rights simply give you the right to resell the product, while master resell rights allow you to resell the product and the resell rights!

Again, it is easy to see how one could be confused with these various terms. However, if given the choice, always go for the private label rights. This will allow you to have a product of your very own, without actually having to create one yourself. Most private label rights licenses give you much more leniency.

Example 1

In this first example, notice how the author is giving the purchaser the right to edit the product completely and put their name on it. However, if that is not done, it limits the purchaser as to what they can do with the product, but it also allows some rights other publishers generally do not allow.

In particular, notice that the material cannot be used in an autoresponder newsletter, nor can it be used in articles on a website — which means it can’t be used in article directories, either. It’s a great example that clearly shows “whatever you want to do” is not what PLR means.

Rights Granted:

  •   [YES] Can be edited completely and your name put on it.
  •   [NO] Can be used as web content.
  •   [NO] Can be broken down into smaller articles.
  •   [NO] Can be added to an eCourse or autoresponder as content.
  •   [NO] Can be submitted to article directories.
  •   [YES] Can be added to an eBook/PDF as content.
  •   [YES] Can be given away.
  •   [YES] Can be packaged.
  •   [YES] Can be offered as a bonus.
  •   [YES] Can be added to free membership sites.
  •   [YES] Can be added to paid membership sites
  •   [YES] Can sell Resale Rights.
  •   [YES] Can sell Master Resale Rights.
  •   [YES] Can sell Private Label Rights.
  •   [YES] Can pass Private Label Rights in any way.
  •   [YES] Can be offered or sold through auction sites.

Example 2

Now here’s the license for another ebook PLR product. This one allows the buyer to use the material in articles and autoresponders, which the above product did not.

Rights Granted:

  •   [YES] Sell Private Label Rights.
  •   [YES] Claim full authorship.
  •   [YES] Sell Master Resale Rights.
  •   [YES] Added to paid membership sites.
  •   [YES] Added to free membership sites.
  •   [YES] Can be broken down into articles.
  •   [YES] Can be packaged with other products.
  •   [YES] Sell at auction sites.
  •   [YES] Can be sold in Dime Sale events.
  •   [YES] Offered as free bonus.
  •   [YES] Given away for free.

Example 3

And here’s the third example of a PLR product’s rights:

  •   You can do anything you want.

That’s what the license actually says. You can literally do whatever you want.

More PLR MRR Terms and Conditions 

  • [YES] Can be sold [YES] Can be used for personal use [YES] Can be packaged with other products [YES] Can modify/change the sales letter [YES] Can be added into paid membership websites [YES] Can put your name on the sales letter [YES] Can be offered as a bonus [YES] Can be used to build a list (PDF only) [YES] Can print/publish offline [YES] Can convey and sell Personal Use Rights [YES] Can convey and sell Resale Rights [YES] Can convey and sell Master Resale Rights
  • [NO] Can modify/change the main product [NO] Can modify/change the graphics and ecover [NO] Can be given away for free [NO] Can be added to free membership websites [NO] Can convey and sell Private Label Rights
  • You agree to handle any own customer support issues related to this product
  • IMPORTANT! 1. You may not sell this product or the any of its rights if you ask for a refund. Your license will become null and void 2. If you are selling this product with MRR please pass on this license to your customers. 3. You must keep this license to verify yourself as an official licensee.  You must be able to show the license on demand 4. You may not market the product in any immoral, illegal or unethical way. 5. You are responsible for your own hosting, download locations, payment processor and customer service to your customers. 6. Any violation of this license will be subject to revoking this agreement and potential legal action may ensue.
  • No Liability Under no circumstances will the product creator, programmer or any of the distributors of this product, or any distributors, be liable to any party for any direct, indirect, punitive, special, incidental, or other consequential damages arising directly or indirectly from the use of this product. This product is provided “as is” and without warranties
  • Use of this product indicates your acceptance of the “No Liability” policy. If you do not agree with our “No Liability” policy, then you are not permitted to use or distribute this product (if applicable.)
  • Failure to read this notice in its entirety does not void your agreement to this policy should you decide to use this product
  • Applicable law may not allow the limitation or exclusion of liability or incidental or consequential damages, so the above limitation or exclusion may not apply to you
  • The liability for damages, regardless of the form of the action, shall not exceed the actual

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